Unicorn in the Woods

As tech investors the world over search for elusive unicorns (start-ups valued at over $1 billion), acclaimed business journalist Gordon Pitts asks whether there can be a place for high-tech innovation and unicorn-like value creation outside of major urban centres, whether in Atlantic Canada, rust-belt New York, or Northern Ontario.

Journeying back to the origins of Radian6 and Q1 Labs — two New Brunswick companies that sold for a combined $1 billion — in the basements and offices of a group of geeks and dreamers, Pitts tells a story of two remarkable companies and the legacies that continue to this day. But theirs was not a simple tale of overnight success; there were sellouts and firings, comebacks and vindication, and still unfulfilled promise.

This is a story of high-tech value creation far from Silicon Valley, a story of the mythical unicorn in the woods. Are the stories of Radian6 and Q1 Labs outliers, rogue datapoints that should be discarded, or the foundation for a new knowledge economy outside of the mainstream?

Contributors

Gordon Pitts

Gordon Pitts is a former senior writer for the Globe and Mail’s Report on Business. He is the author of seven books, including The Codfathers: Lessons from the Atlantic Business Elite and Stampede: The Rise of the West and Canada’s New Power Elite, winner of a National Business Book Award.
Chapter Contributors Pages Year Price
In the introduction, Pitts describes a consequential meeting of two tech enthusiasts in New Brunswick.
6 $0.60
This chapter explores Chris Newton’s younger years; he was an early adopter of home computers, and later enrolled in the computer science program at the University of New Brunswick.
11 $1.10
In this chapter Pitts examines the early life of Brian Flood, an athletic young man with an aptitude for business and entrepreneurship.
10 $1.00
This chapter links the entrepreneurial activities of Flood and Newton with another businessman from New Brunswick: Max Aitken, Lord Beaverbrook. It also touches on the historic and current …
14 $1.40
In this chapter, Pitts recounts the founding of Q1 Labs in 2001, its business agreement with UNB, and the nascent company’s relationship with the dean of the faculty of computer science. It …
15 $1.50
This chapter focuses on the Q1 Labs’ hunt for venture capital, which included multiple trips to the United States to woo wary investors.
11 $1.10
In this chapter, Pitts describes Q1 Labs’ success in finding funding, and how they confronted concerns about their Canadian and Maritime location.
9 $0.90
In this chapter, Pitts examines the new American CEO of Q1 Labs, Shaun McConnon.
9 $0.90
This chapter focuses on Gerry Pond, who after leaving Q1 Labs became the most important angel investor in Atlantic Canada.
9 $0.90
In this chapter, Pitts explores the life of Marcel LeBrun, the CEO and co-founder of iMagicTV Inc., a company that made an early attempt at delivering video-on-demand over the internet.
10 $1.00
This chapter concerns Radian6, a social media monitoring platform founded by many of the players discussed in the book thus far. Radian6 was later purchased and folded into the Salesforce brand.
14 $1.40
In this chapter, Pitts outlines the sale of Radian6 to Salesforce, a fast-growing company based on the West Coast. This led to a financial windfall for all involved.
15 $1.50
This chapter recount’s Chris Newton’s diagnosis with melanoma, and the sale of Q1 Labs in fall 2011 for $600 million U.S. dollars.
10 $1.00
This chapter explores the chain reactions that were started in the Maritimes by the sale of Radian6 and Q1 Labs.
15 $1.50
In this chapter, Pitt explores the career of Steve Lund, the key driver behind CyberNB, an agency designed to leverage New Brunswick’s homegrown expertise.
15 $1.50
This chapter recounts the bankrupcy of Nortel, and describes how one former Nortel employee took up a leadership role at UNB’s Centre for Technology Management and Entrepreneurship.
13 $1.30
This chapter concerns Fiddlehead, a data analytics firm in Moncton that partnered with McCain Foods.
13 $1.30
In this chapter, Pitts focuses on Daniella DeGrace, who was a key player in several New Brunswick startups, including iMagic, Q1 Labs, and Radian6.
16 $1.60
This chapter explores "the next big one," the hoped-for startup that will generate economic activity in the Maritimes.
9 $0.90
This chapter details Pitt’s visits to startup incubators in the United States, and explores several nascent companies with the potential to garner a billion-dollar valuation.
13 $1.30
In the concluding chapter, Pitt checks in with the cast of characters that catapulted New Brunswick’s tech industry onto the world stage.
7 $0.70