| Author(s) | |
|---|---|
| Publication Year | |
| Publisher |
Social Networks
Social Media and Online Organizing
From: Educating for Action
$1.70
This chapter provides guidelines for using social media for social change. The first section provides a brief overview of how social media impacts the contemporary world. The second section outlines some of the basic tools of social media — websites, email, Facebook, Twitter, Google, etc. The third section applies some basic organizing principles to the use of social media — targeting powerbrokers, shaping your message, developing social media content, and so on. The fourth section discusses strategies for expanding your activist network via social media. The fifth and final section provides a real-life example of how one activist, John Hlinko of Left Action, expanded his activist network to over 1,000,000 progressives through the strategic use of social media.
Contributors
Jeanette Russell
Jeanette Russell has been a nonprofit leader for the last 15 years and brings extensive knowledge of nonprofit technology, advocacy organizing, and fundraising. She serves as Senior Partner Marketing Manager for Salsa Labs, which provides an integrated online organizing platform to thousands of progressive organizations. Previously, for nearly 10 years, she organized thousands of nonprofits and activists around national forest protection. As a pioneer for change, she currently serves on the board of the WildWest Institute and the Missoula New Leaders Council.
