Activism & Social Movements
Showing 865–880 of 1087 results
| Title & Subtitle | Abstract | Contributors | Pages | Year | Purchase |
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From  Step 3: Developing Strategies – CommunicationCommunication: Creating Effective Messages |
Much of human communication involves persuasion. Whether done by a four-year-old or a marketing firm, the aims are the same: to influence our attitudes and/or our behavior. The transition to a … | Doug McKenzie-Mohr | 21 | 2011 | $0.42 Add |
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From Step 3: Developing Strategies – IncentivesIncentives: Enhancing Motivation to Act |
Financial incentives can provide the motivation for individuals to perform an activity that they already engage in more effectively, such as recycling, or to begin an activity that they otherwise … | Doug McKenzie-Mohr | 12 | 2011 | $0.12 Add |
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From Step 3: Developing Strategies – BarriersConvenience: Making it Easy to Act |
If the behavior is unpleasant or time-consuming, for example, no matter how well you address internal barriers your community-based social marketing strategy will be unsuccessful. The first step … | Doug McKenzie-Mohr | 9 | 2011 | $0.90 Add |
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From Step 4: Piloting |
Think of a pilot as a “test run,” an opportunity to work out the bugs before committing to carrying out a strategy broadly. As noted in the chapters on developing strategies, the … | Doug McKenzie-Mohr | 7 | 2011 | $0.70 Add |
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From Step 5: Broad-scale Implementation and Evaluation |
When a pilot project has demonstrated that a behavioral change can be brought about cost-effectively, it is time to broadly implement the strategy. Prior to broad-scale implementation, collect … | Doug McKenzie-Mohr | 3 | 2011 | $0.30 Add |
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From  Step FiveJoin the Climate Emergency Movement |
This chapter gives a series of ideas and outlines for individuals who want to combat the climate emergency. This includes organizations to join and resources to make use of. | Margaret Klein Salamon; Molly Gage | 23 | 2020 | $2.30 Add |
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From  Step Five: Join the Movement and Disrupt Normalcy |
In Chapter Five the author describes the need for collective action in facing the climate emergency. | Margaret Klein Salamon; Molly Gage | 7 | 2023 | $0.70 Add |
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From Step FourUnderstand and Enter Emergency Mode |
This chapter asks the reader to reassess how they establish priorities in order to enter a state of focus and determination to tackle the climate emergency. | Margaret Klein Salamon; Molly Gage | 20 | 2020 | $2.00 Add |
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From Step Four: Enter Emergency Mode |
In Chapter Four the author details reasons why it may be necessary to adopt an emergency mindset surrounding climate change. | Margaret Klein Salamon; Molly Gage | 23 | 2023 | $2.30 Add |
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From Step OneFace Climate Truth |
This chapter asks the reader to engage with the truth about climate change: That scientific consensus agrees that a climate emergency and ecological crisis presents an imminent existential threat … | Margaret Klein Salamon; Molly Gage | 19 | 2020 | $1.90 Add |
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From Step One: Face Climate Truth |
In Chapter One the author discusses the potential for the climate emergency to become an emotional burden. | Margaret Klein Salamon; Molly Gage | 32 | 2023 | $3.20 Add |
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From Step ThreeReimagine Your Life Story |
This chapter asks us to reassess the purpose of our lives in the context of facing the climate emergency. We must recast ourselves as the heroes of this story and start to act accordingly. | Margaret Klein Salamon; Molly Gage | 11 | 2020 | $1.10 Add |
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From Step Three: Reimagine Your Life Story |
In Chapter Three the author describes the process of re-assessing ones relationship to the climate emergency. | Margaret Klein Salamon; Molly Gage | 13 | 2023 | $1.30 Add |
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From Step TwoWelcome Fear, Grief, and Other Painful Feelings |
This chapter suggests that readers must be willing to accept and cope with the feelings of fear and grief that accompany the thought of climate change. By not allowing these negative feelings to … | Margaret Klein Salamon; Molly Gage | 24 | 2020 | $2.40 Add |
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From Step Two: Welcome Fear, Grief, and Other Painful Feelings |
In Chapter Two the author delves deeper into the emotions associated with climate emergency, and how to address negative feelings surrounding the topic. | Margaret Klein Salamon; Molly Gage | 24 | 2023 | $2.40 Add |
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From  Stopping Monsanto: Coalition Building Against rBGH and GM WheatFrom: Frontline Farmers |
The third chapter examines the NFU’s work in building a coalition against Monsanto and genetically modified crops and bovine growth hormone. Interviews are with Peter Dowling, Lucy … | Carla Fehr | 26 | 2019 | $2.60 Add |
