Sociology & Anthropology
Showing 2977–2992 of 3979 results
| Title & Subtitle | Abstract | Contributors | Pages | Year | Purchase |
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From ![]() Statement from Akwesasne Community OrganizersFrom: Resist! |
Akwesasne Community Organizer | 2 | 2001 | $0.20 Add | |
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From ![]() Statement on MulticulturalismFrom: Essential Readings in Canadian Government and Politics, 2nd Edition |
Excerpt of a 1971 statement by Pierre Elliott Trudeau to the House of Commons announcing a policy of multiculturalism within a bilingual framework. | Debra Thompson; François Rocher; Peter Russell | 3 | 2015 | $0.30 Add |
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From ![]() Stay TightDirect-Action Casework From: Fight to Win |
This chapter details the two distinct arms of Ontario Coalition Against Poverty: mass mobilization and case work, advocating within the larger trend of neoliberal cuts and downsizing. Successful … | A. J. Withers | 32 | 2021 | $3.20 Add |
![]() Staying Alive While Living The LifeAdversity, Strength, and Resilience in the Lives of Homeless Youth |
In Staying Alive While Living the Life, Sue-Ann MacDonald and Benjamin Roebuck unpack the realities of living on the streets from the perspective of homeless youth. While much is written about … | 212 | View | ||
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From ![]() NEW! Stem Cell ResearchPart Three — Research on Human Embryos From: Fertility |
In Stem Cell Research McTeer outlines what stem cell research is and what it can be used for. In the chapter she explores topics including types of stem cells, the stem cell oversight committee, … | Maureen McTeer | 6 | 2022 | $0.60 Add |
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From ![]() Step 1: Selecting Behaviors |
Whether you are developing a program to promote water efficiency, waste reduction, watershed protection, energy efficiency, modal transportation shifts, or virtually any other area related to … | Doug McKenzie-Mohr | 11 | 2011 | $0.11 Add |
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From ![]() Step 2: Identifying Barriers and Benefits |
Uncovering barriers and benefits involves four steps. 1) Begin by reviewing relevant articles and reports. 2) Following this review, carry out observations of people engaging in the behavior you … | Doug McKenzie-Mohr | 20 | 2011 | $0.40 Add |
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From ![]() Step 3: Developing Strategies |
This chapter will provide an overview of how to design effective strategies. Developing a community-based social marketing strategy involves addressing two behaviors simultaneously: 1) the … | Doug McKenzie-Mohr | 4 | 2011 | $0.40 Add |
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From ![]() Step 3: Developing Strategies – Self-Perception TheoryCommitment: From Good Intentions to Action |
Self-Perception Theory intriguingly suggests that if we can provide opportunities for people to engage in sustainable behaviors conveniently, the very act of engaging in those behaviors will … | Doug McKenzie-Mohr | 18 | 2011 | $0.18 Add |
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From ![]() Step 3: Developing Strategies – Norms & Sustainable BehaviourSocial Norms: Building Community Support |
To date too little attention has been given to the significant impact that norms can have upon the adoption of sustainable behavior. If we are to make the transition to a sustainable future, it … | Doug McKenzie-Mohr | 13 | 2011 | $0.13 Add |
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From ![]() Step 3: Developing Strategies – Social DiffusionSocial Diffusion: Speeding the Adoption of New Behaviors |
Both the mundane and important decisions of our lives are strongly affected by a process known as social diffusion or diffusion of innovations. In contrast with what nonpersonal sources of … | Doug McKenzie-Mohr | 11 | 2011 | $0.11 Add |
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From ![]() Step 3: Developing Strategies – ForgettingPrompts: Rembering to Act |
Numerous actions that promote sustainability are susceptible to the most human of traits: forgetting. Fortunately, “prompts” are effective in reminding people to engage in sustainable … | Doug McKenzie-Mohr | 12 | 2011 | $0.12 Add |
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From ![]() Step 3: Developing Strategies – CommunicationCommunication: Creating Effective Messages |
Much of human communication involves persuasion. Whether done by a four-year-old or a marketing firm, the aims are the same: to influence our attitudes and/or our behavior. The transition to a … | Doug McKenzie-Mohr | 21 | 2011 | $0.42 Add |
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From ![]() Step 3: Developing Strategies – IncentivesIncentives: Enhancing Motivation to Act |
Financial incentives can provide the motivation for individuals to perform an activity that they already engage in more effectively, such as recycling, or to begin an activity that they otherwise … | Doug McKenzie-Mohr | 12 | 2011 | $0.12 Add |
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From ![]() Step 3: Developing Strategies – BarriersConvenience: Making it Easy to Act |
If the behavior is unpleasant or time-consuming, for example, no matter how well you address internal barriers your community-based social marketing strategy will be unsuccessful. The first step … | Doug McKenzie-Mohr | 9 | 2011 | $0.90 Add |
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From ![]() Step 4: Piloting |
Think of a pilot as a “test run,” an opportunity to work out the bugs before committing to carrying out a strategy broadly. As noted in the chapters on developing strategies, the … | Doug McKenzie-Mohr | 7 | 2011 | $0.70 Add |









