Benoît Séguin

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Title & Subtitle Abstract Contributors Pages Year Purchase

Ambush Marketing Legislation to Protect Olympic Sponsors

A Step Too Far in the Name of Brand Protection?

From: Intellectual Property for the 21st Century


Ambush marketing and its threat to brand equity have been identified as key concerns for mega sport event organizations and their sponsors. In recent years, international sport federations have … ; 21 $2.10 Add