New Society Publishers
Showing 785–800 of 1077 results
| Title & Subtitle | Abstract | Contributors | Pages | Year | Purchase |
|---|---|---|---|---|---|
|
From  Standing Up for Ourselves |
Assertiveness means expressing our feelings, opinions, and wishes directly and respectfully. It allows us to tell our story in a way that doesn’t cast the other person as the villain. … | Gary Harper | 16 | 2004 | $1.60 Add |
|
From  Starting With MePersonal Lifestyle From: Educating for Action |
This chapter focuses on how to use your daily activities to create a more just and ethical world. The chapter stresses the benefits of using your everyday life as a means to your politics. While … | Larry Albert Butz | 19 | 2014 | $1.90 Add |
|
From Starting With MeCommunication and Rhetoric From: Educating for Action |
This chapter helps activists improve their communication skills and rhetorical strategies. The two basic skills of speaking and writing are covered in detail. The chapter then outlines various … | Jason Del Gandio | 18 | 2014 | $1.80 Add |
|
From  State Power and CommoningFrom: Free, Fair and Alive |
Chapter nine considers how commoning would progress if it were supported by the state in the form of governance and provisioning, and anticipates the challenges of doing so. It clarifies the … | David Bollier | 34 | 2019 | $3.40 Add |
|
From  Step 1: Selecting Behaviors |
Whether you are developing a program to promote water efficiency, waste reduction, watershed protection, energy efficiency, modal transportation shifts, or virtually any other area related to … | Doug McKenzie-Mohr | 11 | 2011 | $0.11 Add |
|
From Step 2: Identifying Barriers and Benefits |
Uncovering barriers and benefits involves four steps. 1) Begin by reviewing relevant articles and reports. 2) Following this review, carry out observations of people engaging in the behavior you … | Doug McKenzie-Mohr | 20 | 2011 | $0.40 Add |
|
From Step 3: Developing Strategies |
This chapter will provide an overview of how to design effective strategies. Developing a community-based social marketing strategy involves addressing two behaviors simultaneously: 1) the … | Doug McKenzie-Mohr | 4 | 2011 | $0.40 Add |
|
From Step 3: Developing Strategies – Self-Perception TheoryCommitment: From Good Intentions to Action |
Self-Perception Theory intriguingly suggests that if we can provide opportunities for people to engage in sustainable behaviors conveniently, the very act of engaging in those behaviors will … | Doug McKenzie-Mohr | 18 | 2011 | $0.18 Add |
|
From Step 3: Developing Strategies – Norms & Sustainable BehaviourSocial Norms: Building Community Support |
To date too little attention has been given to the significant impact that norms can have upon the adoption of sustainable behavior. If we are to make the transition to a sustainable future, it … | Doug McKenzie-Mohr | 13 | 2011 | $0.13 Add |
|
From Step 3: Developing Strategies – Social DiffusionSocial Diffusion: Speeding the Adoption of New Behaviors |
Both the mundane and important decisions of our lives are strongly affected by a process known as social diffusion or diffusion of innovations. In contrast with what nonpersonal sources of … | Doug McKenzie-Mohr | 11 | 2011 | $0.11 Add |
|
From Step 3: Developing Strategies – ForgettingPrompts: Rembering to Act |
Numerous actions that promote sustainability are susceptible to the most human of traits: forgetting. Fortunately, “prompts” are effective in reminding people to engage in sustainable … | Doug McKenzie-Mohr | 12 | 2011 | $0.12 Add |
|
From Step 3: Developing Strategies – CommunicationCommunication: Creating Effective Messages |
Much of human communication involves persuasion. Whether done by a four-year-old or a marketing firm, the aims are the same: to influence our attitudes and/or our behavior. The transition to a … | Doug McKenzie-Mohr | 21 | 2011 | $0.42 Add |
|
From Step 3: Developing Strategies – IncentivesIncentives: Enhancing Motivation to Act |
Financial incentives can provide the motivation for individuals to perform an activity that they already engage in more effectively, such as recycling, or to begin an activity that they otherwise … | Doug McKenzie-Mohr | 12 | 2011 | $0.12 Add |
|
From Step 3: Developing Strategies – BarriersConvenience: Making it Easy to Act |
If the behavior is unpleasant or time-consuming, for example, no matter how well you address internal barriers your community-based social marketing strategy will be unsuccessful. The first step … | Doug McKenzie-Mohr | 9 | 2011 | $0.90 Add |
|
From Step 4: Piloting |
Think of a pilot as a “test run,” an opportunity to work out the bugs before committing to carrying out a strategy broadly. As noted in the chapters on developing strategies, the … | Doug McKenzie-Mohr | 7 | 2011 | $0.70 Add |
|
From Step 5: Broad-scale Implementation and Evaluation |
When a pilot project has demonstrated that a behavioral change can be brought about cost-effectively, it is time to broadly implement the strategy. Prior to broad-scale implementation, collect … | Doug McKenzie-Mohr | 3 | 2011 | $0.30 Add |
