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Title & Subtitle	Abstract	Contributors	Pages	Year	Purchase
From Standing Up for Ourselves From: The Joy of Conflict Resolution View	Assertiveness means expressing our feelings, opinions, and wishes directly and respectfully. It allows us to tell our story in a way that doesn’t cast the other person as the villain. …	Gary Harper	16	2004	$1.60 Add
From Starting With Me Personal Lifestyle From: Educating for Action View	This chapter focuses on how to use your daily activities to create a more just and ethical world. The chapter stresses the benefits of using your everyday life as a means to your politics. While …	Larry Albert Butz	19	2014	$1.90 Add
From Starting With Me Communication and Rhetoric From: Educating for Action View	This chapter helps activists improve their communication skills and rhetorical strategies. The two basic skills of speaking and writing are covered in detail. The chapter then outlines various …	Jason Del Gandio	18	2014	$1.80 Add
From State Power and Commoning From: Free, Fair and Alive View	Chapter nine considers how commoning would progress if it were supported by the state in the form of governance and provisioning, and anticipates the challenges of doing so. It clarifies the …	David Bollier	34	2019	$3.40 Add
From Step 1: Selecting Behaviors From: Fostering Sustainable Behavior View	Whether you are developing a program to promote water efficiency, waste reduction, watershed protection, energy efficiency, modal transportation shifts, or virtually any other area related to …	Doug McKenzie-Mohr	11	2011	$0.11 Add
From Step 2: Identifying Barriers and Benefits From: Fostering Sustainable Behavior View	Uncovering barriers and benefits involves four steps. 1) Begin by reviewing relevant articles and reports. 2) Following this review, carry out observations of people engaging in the behavior you …	Doug McKenzie-Mohr	20	2011	$0.40 Add
From Step 3: Developing Strategies From: Fostering Sustainable Behavior View	This chapter will provide an overview of how to design effective strategies. Developing a community-based social marketing strategy involves addressing two behaviors simultaneously: 1) the …	Doug McKenzie-Mohr	4	2011	$0.40 Add
From Step 3: Developing Strategies – Self-Perception Theory Commitment: From Good Intentions to Action From: Fostering Sustainable Behavior View	Self-Perception Theory intriguingly suggests that if we can provide opportunities for people to engage in sustainable behaviors conveniently, the very act of engaging in those behaviors will …	Doug McKenzie-Mohr	18	2011	$0.18 Add
From Step 3: Developing Strategies – Norms & Sustainable Behaviour Social Norms: Building Community Support From: Fostering Sustainable Behavior View	To date too little attention has been given to the significant impact that norms can have upon the adoption of sustainable behavior. If we are to make the transition to a sustainable future, it …	Doug McKenzie-Mohr	13	2011	$0.13 Add
From Step 3: Developing Strategies – Social Diffusion Social Diffusion: Speeding the Adoption of New Behaviors From: Fostering Sustainable Behavior View	Both the mundane and important decisions of our lives are strongly affected by a process known as social diffusion or diffusion of innovations. In contrast with what nonpersonal sources of …	Doug McKenzie-Mohr	11	2011	$0.11 Add
From Step 3: Developing Strategies – Forgetting Prompts: Rembering to Act From: Fostering Sustainable Behavior View	Numerous actions that promote sustainability are susceptible to the most human of traits: forgetting. Fortunately, “prompts” are effective in reminding people to engage in sustainable …	Doug McKenzie-Mohr	12	2011	$0.12 Add
From Step 3: Developing Strategies – Communication Communication: Creating Effective Messages From: Fostering Sustainable Behavior View	Much of human communication involves persuasion. Whether done by a four-year-old or a marketing firm, the aims are the same: to influence our attitudes and/or our behavior. The transition to a …	Doug McKenzie-Mohr	21	2011	$0.42 Add
From Step 3: Developing Strategies – Incentives Incentives: Enhancing Motivation to Act From: Fostering Sustainable Behavior View	Financial incentives can provide the motivation for individuals to perform an activity that they already engage in more effectively, such as recycling, or to begin an activity that they otherwise …	Doug McKenzie-Mohr	12	2011	$0.12 Add
From Step 3: Developing Strategies – Barriers Convenience: Making it Easy to Act From: Fostering Sustainable Behavior View	If the behavior is unpleasant or time-consuming, for example, no matter how well you address internal barriers your community-based social marketing strategy will be unsuccessful. The first step …	Doug McKenzie-Mohr	9	2011	$0.90 Add
From Step 4: Piloting From: Fostering Sustainable Behavior View	Think of a pilot as a “test run,” an opportunity to work out the bugs before committing to carrying out a strategy broadly. As noted in the chapters on developing strategies, the …	Doug McKenzie-Mohr	7	2011	$0.70 Add
From Step 5: Broad-scale Implementation and Evaluation From: Fostering Sustainable Behavior View	When a pilot project has demonstrated that a behavioral change can be brought about cost-effectively, it is time to broadly implement the strategy. Prior to broad-scale implementation, collect …	Doug McKenzie-Mohr	3	2011	$0.30 Add