Ashleigh Kellerman
Showing 1–16 of 19 results
Title & Subtitle | Abstract | Contributors | Pages | Year | Purchase |
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From ![]() NEW! ConclusionFrom: Making Shift Happen |
Ashleigh Kellerman; Lauren Highleyman; Nya Van Leuvan; Rod Fujita | 2 | 2022 | $0.20 Add | |
From ![]() NEW! IntroductionFrom: Making Shift Happen |
Ashleigh Kellerman; Lauren Highleyman; Nya Van Leuvan; Rod Fujita | 7 | 2022 | $0.70 Add | |
![]() NEW! Making Shift HappenDesigning for Successful Environmental Behavior Change |
The changemaker’s guide to catalyzing environmental behaviour change for a healthy future. To tackle our urgent environmental problems and achieve positive, durable change, we must design … | Ashleigh Kellerman; Lauren Highleyman; Nya Van Leuvan; Rod Fujita | 546 | 2022 | View |
From ![]() NEW! FoundationsFrom: Making Shift Happen |
This chapter looks at the Foundations for shaping our behaviour towards facing environmental challenges. This chapter explores issues such as the ethics, scarcity, and equity of designing and … | Ashleigh Kellerman; Lauren Highleyman; Nya Van Leuvan; Rod Fujita | 29 | 2022 | $2.90 Add |
From ![]() NEW! InitiateFrom: Making Shift Happen |
This chapter explores the Initiate to begin changing our specific behaviours to help address specific issues within the larger fight against climate crisis. This chapter discusses the process and … | Ashleigh Kellerman; Lauren Highleyman; Nya Van Leuvan; Rod Fujita | 63 | 2022 | $6.30 Add |
From ![]() NEW! UncoverFrom: Making Shift Happen |
This chapter explores how to Uncover ways to change our behaviour using the Behavioral Drivers Analysis (BDA), an analytic tool for uncovering evidence-based drivers in different people. The … | Ashleigh Kellerman; Lauren Highleyman; Nya Van Leuvan; Rod Fujita | 65 | 2022 | $6.50 Add |
From ![]() NEW! DesignFrom: Making Shift Happen |
This chapter focuses on how to Design your environment for behaviour change. The chapter focuses on how you can design a new product, service, communication strategy, policy, choice architecture, … | Ashleigh Kellerman; Lauren Highleyman; Nya Van Leuvan; Rod Fujita | 32 | 2022 | $3.20 Add |
From ![]() NEW! ImplementFrom: Making Shift Happen |
This chapter discusses how to Implement the preparation, research, design, and testing are all necessary for coming up with a solution to an environmental problem. This chapter discusses how to … | Ashleigh Kellerman; Lauren Highleyman; Nya Van Leuvan; Rod Fujita | 23 | 2022 | $2.30 Add |
From ![]() NEW! MethodsFrom: Making Shift Happen |
This chapter focuses on the Method for doing research and provides advice on how to design your research effort. The chapter does this by focusing on how to develop research methods and do … | Ashleigh Kellerman; Lauren Highleyman; Nya Van Leuvan; Rod Fujita | 41 | 2022 | $4.10 Add |
From ![]() NEW! Highlight norms to leverage BELONGINGFrom: Making Shift Happen |
This chapter begins the Section 2 of the book Behavioral Building Blocks with each letter of the word “BEHAVIORAL’’ corresponding to a chapter that explores a collection of related behaviour … | Ashleigh Kellerman; Lauren Highleyman; Nya Van Leuvan; Rod Fujita | 24 | 2022 | $2.40 Add |
From ![]() NEW! Expanding the self to ensure nature’s LONGEVITYFrom: Making Shift Happen |
This chapter explores the full benefits of Longevity by utilizing principles that will lay the foundation for long-lived transformational change in how people see their relationship with and … | Ashleigh Kellerman; Lauren Highleyman; Nya Van Leuvan; Rod Fujita | 25 | 2022 | $2.50 Add |
From ![]() NEW! Make it EASYFrom: Making Shift Happen |
This chapter focuses on how Easy it is to reduce the intention-action gap. The chapter discuss tips for making the desired behaviours as simple, seamless, and convenient as possible. We’ll also … | Ashleigh Kellerman; Lauren Highleyman; Nya Van Leuvan; Rod Fujita | 23 | 2022 | $2.30 Add |
From ![]() NEW! Cultivate powerful HABITSFrom: Making Shift Happen |
This chapter highlights how we can cultivate environmentally friendly Habits. This chapter provides a variety of tools to support our target audiences in building durable positive habits by … | Ashleigh Kellerman; Lauren Highleyman; Nya Van Leuvan; Rod Fujita | 25 | 2022 | $2.50 Add |
From ![]() NEW! Activate ATTACHMENTFrom: Making Shift Happen |
This chapter discusses Attachment by exploring methods to catalyze your audience’s motivation to take action by aligning your initiative with what they care most about. This chapter explores how … | Ashleigh Kellerman; Lauren Highleyman; Nya Van Leuvan; Rod Fujita | 31 | 2022 | $3.10 Add |
From ![]() NEW! Design it to be VIVIDFrom: Making Shift Happen |
This chapter focuses on how to draw people into your work through Vivid design. Topics discussed include vivid communication and how to design vivid initiatives that help your audience notice, … | Ashleigh Kellerman; Lauren Highleyman; Nya Van Leuvan; Rod Fujita | 27 | 2022 | $2.70 Add |
From ![]() NEW! Leverage our need for consistent IDENTITYFrom: Making Shift Happen |
This chapter provides tools to leverage your audience’s drive to be consistent with their Identity to encourage environmental behaviours. Topics discusses include highlighting identities that … | Ashleigh Kellerman; Lauren Highleyman; Nya Van Leuvan; Rod Fujita | 24 | 2022 | $2.40 Add |