Economics
Showing 1601–1616 of 2125 results
| Title & Subtitle | Abstract | Contributors | Pages | Year | Purchase |
|---|---|---|---|---|---|
|
From ![]() NEW! Staying AliveFrom: The Shopify Story |
This chapter discusses the new faces at Shopify and how the company adapted to compensation and corporate governance issues. | Larry MacDonald | 10 | 2024 | $1.00 Add |
|
From ![]() Steel City MeltdownFrom: Boom, Bust and Crisis |
John Peters | 18 | 2012 | $2.70 Add | |
|
From ![]() Step 1: Selecting Behaviors |
Whether you are developing a program to promote water efficiency, waste reduction, watershed protection, energy efficiency, modal transportation shifts, or virtually any other area related to … | Doug McKenzie-Mohr | 11 | 2011 | $0.11 Add |
|
From ![]() Step 3: Developing Strategies – Norms & Sustainable BehaviourSocial Norms: Building Community Support |
To date too little attention has been given to the significant impact that norms can have upon the adoption of sustainable behavior. If we are to make the transition to a sustainable future, it … | Doug McKenzie-Mohr | 13 | 2011 | $0.13 Add |
|
From ![]() Step 3: Developing Strategies – Social DiffusionSocial Diffusion: Speeding the Adoption of New Behaviors |
Both the mundane and important decisions of our lives are strongly affected by a process known as social diffusion or diffusion of innovations. In contrast with what nonpersonal sources of … | Doug McKenzie-Mohr | 11 | 2011 | $0.11 Add |
|
From ![]() Step 3: Developing Strategies – ForgettingPrompts: Rembering to Act |
Numerous actions that promote sustainability are susceptible to the most human of traits: forgetting. Fortunately, “prompts” are effective in reminding people to engage in sustainable … | Doug McKenzie-Mohr | 12 | 2011 | $0.12 Add |
|
From ![]() Step 3: Developing Strategies – IncentivesIncentives: Enhancing Motivation to Act |
Financial incentives can provide the motivation for individuals to perform an activity that they already engage in more effectively, such as recycling, or to begin an activity that they otherwise … | Doug McKenzie-Mohr | 12 | 2011 | $0.12 Add |
|
From ![]() Step 3: Developing Strategies – BarriersConvenience: Making it Easy to Act |
If the behavior is unpleasant or time-consuming, for example, no matter how well you address internal barriers your community-based social marketing strategy will be unsuccessful. The first step … | Doug McKenzie-Mohr | 9 | 2011 | $0.90 Add |
|
From ![]() Step 4: Piloting |
Think of a pilot as a “test run,” an opportunity to work out the bugs before committing to carrying out a strategy broadly. As noted in the chapters on developing strategies, the … | Doug McKenzie-Mohr | 7 | 2011 | $0.70 Add |
|
From ![]() Step 5: Broad-scale Implementation and Evaluation |
When a pilot project has demonstrated that a behavioral change can be brought about cost-effectively, it is time to broadly implement the strategy. Prior to broad-scale implementation, collect … | Doug McKenzie-Mohr | 3 | 2011 | $0.30 Add |
![]() NEW! Still HopefulLessons from a Lifetime of Activism |
“Canada’s best-known voice of dissent.” — CBC In this timely book, Barlow counters the prevailing atmosphere of pessimism that surrounds us and offers lessons of hope that … | Maude Barlow | 240 | 2022 | View |
|
From ![]() Stopping Monsanto: Coalition Building Against rBGH and GM WheatFrom: Frontline Farmers |
The third chapter examines the NFU’s work in building a coalition against Monsanto and genetically modified crops and bovine growth hormone. Interviews are with Peter Dowling, Lucy … | Carla Fehr | 26 | 2019 | $2.60 Add |
|
From ![]() Storytelling |
We’ve heard it many times. Stories are powerful. They carry tremendous influence as tools of engagement, influence and incentivization. Effectively telling one’s story is imperative … | Elisa Birnbaum | 16 | 2018 | $1.60 Add |
|
From ![]() Strategic CommunicationsFrom: Five Good Ideas |
This chapter by Jennifer Lynn focuses on developing a communications plan and fitting your audience with your messaging. | Jennifer Lynn | 4 | 2011 | $0.40 Add |
|
From ![]() Strategic PlanningFrom: Five Good Ideas |
This chapter by James Appleyard focuses on which steps to take to achieve strategic planning for your organization. | James Appleyard | 6 | 2011 | $0.60 Add |
|
From ![]() NEW! Strategies: Networking, Institutionalizing, Commodifying, and BrokeringFrom: The Consulting Trap |
In Chapter Four, the authors identify four strategies that TPSFs (transnational professional service firms) have used to gain influence and entrench themselves in public policymaking and service … | Chris Hurl; Leah B. Werner | 34 | 2024 | $3.40 Add |











