2011
Showing 321–336 of 442 results
| Title & Subtitle | Abstract | Contributors | Pages | Year | Purchase |
|---|---|---|---|---|---|
|
From  Step 3: Developing Strategies – Social DiffusionSocial Diffusion: Speeding the Adoption of New Behaviors |
Both the mundane and important decisions of our lives are strongly affected by a process known as social diffusion or diffusion of innovations. In contrast with what nonpersonal sources of … | Doug McKenzie-Mohr | 11 | 2011 | $0.11 Add |
|
From Step 3: Developing Strategies – ForgettingPrompts: Rembering to Act |
Numerous actions that promote sustainability are susceptible to the most human of traits: forgetting. Fortunately, “prompts” are effective in reminding people to engage in sustainable … | Doug McKenzie-Mohr | 12 | 2011 | $0.12 Add |
|
From Step 3: Developing Strategies – CommunicationCommunication: Creating Effective Messages |
Much of human communication involves persuasion. Whether done by a four-year-old or a marketing firm, the aims are the same: to influence our attitudes and/or our behavior. The transition to a … | Doug McKenzie-Mohr | 21 | 2011 | $0.42 Add |
|
From Step 3: Developing Strategies – IncentivesIncentives: Enhancing Motivation to Act |
Financial incentives can provide the motivation for individuals to perform an activity that they already engage in more effectively, such as recycling, or to begin an activity that they otherwise … | Doug McKenzie-Mohr | 12 | 2011 | $0.12 Add |
|
From Step 3: Developing Strategies – BarriersConvenience: Making it Easy to Act |
If the behavior is unpleasant or time-consuming, for example, no matter how well you address internal barriers your community-based social marketing strategy will be unsuccessful. The first step … | Doug McKenzie-Mohr | 9 | 2011 | $0.90 Add |
|
From Step 4: Piloting |
Think of a pilot as a “test run,” an opportunity to work out the bugs before committing to carrying out a strategy broadly. As noted in the chapters on developing strategies, the … | Doug McKenzie-Mohr | 7 | 2011 | $0.70 Add |
|
From Step 5: Broad-scale Implementation and Evaluation |
When a pilot project has demonstrated that a behavioral change can be brought about cost-effectively, it is time to broadly implement the strategy. Prior to broad-scale implementation, collect … | Doug McKenzie-Mohr | 3 | 2011 | $0.30 Add |
 Still Ain’t Satisfied |
Doris Anderson; Lisa Rundle | 4 | 2011 | $0.40 Add | |
Stories from Field to TableWomen in the Global Food System |
Deborah Barndt | 5 | 2011 | $0.50 Add | |
|
From  Storytellers’ Foundation: Learning for a ChangeFrom: Activism That Works |
From Activism That Works: | Anne Docherty | 9 | 2011 | $0.90 Add |
|
From  Strategic CommunicationsFrom: Five Good Ideas |
This chapter by Jennifer Lynn focuses on developing a communications plan and fitting your audience with your messaging. | Jennifer Lynn | 4 | 2011 | $0.40 Add |
|
From Strategic PlanningFrom: Five Good Ideas |
This chapter by James Appleyard focuses on which steps to take to achieve strategic planning for your organization. | James Appleyard | 6 | 2011 | $0.60 Add |
|
From  Subjects of empire: Indigenous peoples and the “Politics of Recognition” in CanadaFrom: Home and Native Land |
Recognition-based models of liberal pluralism seek to reconcile Indigenous claims to nationhood with Crown sovereignty via the accommodation of Indigenous identities in some form of renewed … | Glen S. Coulthard | 26 | 2011 | $2.60 Add |
|
From Successful NetworkingFrom: Five Good Ideas |
This chapter by Lisa Mattam focuses on knowing your brand’s message in order to network consistently. | Lisa Mattam | 5 | 2011 | $0.50 Add |
|
From  Suggested Further Readings and Resources |
David Camfield | 2 | 2011 | $0.40 Add | |
|
From  Summary of My Personal Observations about CyberlibelFrom: Cyberlibel |
Observations about what is cyberlibel and why it should be examined separately from defamation generally. | David Potts | 5 | 2011 | $0.50 Add |
