Startups
Showing 17–32 of 54 results
| Title & Subtitle | Abstract | Contributors | Pages | Year | Purchase |
|---|---|---|---|---|---|
|
From ![]() From the Ashes of NortelFrom: Unicorn in the Woods |
This chapter recounts the bankrupcy of Nortel, and describes how one former Nortel employee took up a leadership role at UNB’s Centre for Technology Management and Entrepreneurship. | Gordon Pitts | 13 | 2020 | $1.30 Add |
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From ![]() Halfway to ImpossibleFrom: Unicorn in the Woods |
This chapter concerns Radian6, a social media monitoring platform founded by many of the players discussed in the book thus far. Radian6 was later purchased and folded into the Salesforce brand. | Gordon Pitts | 14 | 2020 | $1.40 Add |
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From ![]() Here Come the AmericansFrom: Unicorn in the Woods |
In this chapter, Pitts describes Q1 Labs’ success in finding funding, and how they confronted concerns about their Canadian and Maritime location. | Gordon Pitts | 9 | 2020 | $0.90 Add |
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From ![]() Hi, I’m from New BrunswickFrom: Unicorn in the Woods |
This chapter focuses on the Q1 Labs’ hunt for venture capital, which included multiple trips to the United States to woo wary investors. | Gordon Pitts | 11 | 2020 | $1.10 Add |
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From ![]() HomebodiesFrom: Unicorn in the Woods |
In this chapter, Pitts focuses on Daniella DeGrace, who was a key player in several New Brunswick startups, including iMagic, Q1 Labs, and Radian6. | Gordon Pitts | 16 | 2020 | $1.60 Add |
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From ![]() In the Middle of the AtlanticFrom: Unicorn in the Woods |
This chapter explores "the next big one," the hoped-for startup that will generate economic activity in the Maritimes. | Gordon Pitts | 9 | 2020 | $0.90 Add |
|
From ![]() IntroductionFrom: Billion Dollar Start-Up |
Introduction | Adam Miron; Julie Beun; Sébastien St-Louis | 4 | 2021 | $0.40 Add |
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From ![]() IntroductionWhen Brian Met Chris From: Unicorn in the Woods |
In the introduction, Pitts describes a consequential meeting of two tech enthusiasts in New Brunswick. | Gordon Pitts | 6 | 2020 | $0.60 Add |
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From ![]() NEW! IntroductionFrom: The Shopify Story |
MacDonald introduces Shopify Inc., describing the company’s expansion since its formation in 2006 and the role CEO Tobias Lütke and Shopify’s executive team played in the … | Larry MacDonald | 5 | 2024 | $0.50 Add |
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From ![]() Life of BrianFrom: Unicorn in the Woods |
In this chapter Pitts examines the early life of Brian Flood, an athletic young man with an aptitude for business and entrepreneurship. | Gordon Pitts | 10 | 2020 | $1.00 Add |
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From ![]() NEW! Lift-Off!From: The Shopify Story |
This chapter discusses how Lütke and Lake sought to fill the gap in the e-commerce market by licensing their software, leading to the creation of the Shopify platform. | Larry MacDonald | 8 | 2024 | $0.80 Add |
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From ![]() NEW! Listing on the Stock MarketFrom: The Shopify Story |
This chapter discusses Shopify’s success following the implementation of their retail operating system. | Larry MacDonald | 10 | 2024 | $1.00 Add |
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From ![]() Newton’s LawFrom: Unicorn in the Woods |
This chapter explores Chris Newton’s younger years; he was an early adopter of home computers, and later enrolled in the computer science program at the University of New Brunswick. | Gordon Pitts | 11 | 2020 | $1.10 Add |
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From ![]() Old Dogs, New TricksFrom: Unicorn in the Woods |
This chapter concerns Fiddlehead, a data analytics firm in Moncton that partnered with McCain Foods. | Gordon Pitts | 13 | 2020 | $1.30 Add |
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From ![]() Part 1Escaping the Basement From: Billion Dollar Start-Up |
In the first chapter, the founders of HEXO, now a billion dollar cannabis company, recall the founding of the company. The chapter provides brief biographies of each of the founders and their … | Adam Miron; Julie Beun; Sébastien St-Louis | 62 | 2021 | $6.20 Add |
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From ![]() Part 2We Bought the Farm From: Billion Dollar Start-Up |
This chapter describes the slow rise of the legal marijuana industry in Canada and the challenges that the founders of HEXO overcame on their journey to profitability. | Adam Miron; Julie Beun; Sébastien St-Louis | 82 | 2021 | $8.20 Add |






