Corporations
Showing 113–128 of 151 results
| Title & Subtitle | Abstract | Contributors | Pages | Year | Purchase |
|---|---|---|---|---|---|
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From  Social MarketingFrom: Five Good Ideas |
This chapter by Mark Sarner focuses on knowing your market and your brand inside and out, and how to invest your money into it. | Mark Sarner | 5 | 2011 | $0.50 Add |
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From  NEW! Staying AliveFrom: The Shopify Story |
This chapter discusses the new faces at Shopify and how the company adapted to compensation and corporate governance issues. | Larry MacDonald | 10 | 2024 | $1.00 Add |
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From Strategic CommunicationsFrom: Five Good Ideas |
This chapter by Jennifer Lynn focuses on developing a communications plan and fitting your audience with your messaging. | Jennifer Lynn | 4 | 2011 | $0.40 Add |
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From Strategic PlanningFrom: Five Good Ideas |
This chapter by James Appleyard focuses on which steps to take to achieve strategic planning for your organization. | James Appleyard | 6 | 2011 | $0.60 Add |
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From Successful NetworkingFrom: Five Good Ideas |
This chapter by Lisa Mattam focuses on knowing your brand’s message in order to network consistently. | Lisa Mattam | 5 | 2011 | $0.50 Add |
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From  Swinging for the FencesFrom: BlackBerry Town |
Howitt touches on the Unviersity of Waterloo and how it has developed into one of the most respected technology and business schools in Canada, in large part thanks to BlackBerry’s … | Chuck Howitt | 17 | 2019 | $1.70 Add |
|
From Talking to the MediaFrom: Five Good Ideas |
This chapter by Carol Goar focuses on identifying the importance of the media and what the public needs to know about your message. | Carol Goar | 8 | 2011 | $0.80 Add |
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From  The Age of the Open BrandFrom: Spin |
From Spin: Politics and Marketing in a Divided Age | Clive Veroni | 33 | 2014 | $3.30 Add |
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From NEW! The Boost from Venture CapitalFrom: The Shopify Story |
This chapter discusses how Shopify delegated finances from early investors, allowing the company to grow further by investing in third party developers and designers. | Larry MacDonald | 13 | 2024 | $1.30 Add |
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From  NEW! The Construction IndustryCapture, Corruption and Collusion in the Construction Industry From: Corporate Rules |
In this chapter, Anaïs Valiquette L’Heureux describes the ethical risks posed by large local and state infrastructure contracts and subsidy programs that involve the construction … | Anaïs Valiquette L’Heureux | 14 | 2022 | $1.40 Add |
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From The FallFrom: BlackBerry Town |
Examines BlackBerry’s precipitous fall, which evenutally resulted in Mike Lazaridis and Jim Balsillie’s exit from the company. | Chuck Howitt | 17 | 2019 | $1.70 Add |
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From  The Food Co-op WavesFrom: Grocery Story |
This chapter describes Black American and working-class consumer co-ops founded in the 1930s Great Depression, many of which, resembling conventional grocery stores, are still in operation while … | John Steinman | 18 | 2019 | $1.80 Add |
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From  The Good, the Bad, and the UglyFrom: The Great Greenwashing |
From The Great Greenwashing: How Brands, Governments, and Influencers Are Lying to You | John Pabon | 8 | 2024 | $0.80 Add |
The Great GreenwashingHow Brands, Governments, and Influencers Are Lying to You |
Saving the planet is big business. Realising this, savvy companies are hopping on the sustainability bandwagon. Some may have altruistic ends in mind, but most want to make a quick buck. As … | John Pabon | 298 | 2024 | View |
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From NEW! The Heroism of the EngineersFrom: The Shopify Story |
This chapter discusses the constant improvements Shopify’s engineers made to the platform for users to support the company’s growing goal of going mobile. | Larry MacDonald | 10 | 2024 | $1.00 Add |
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From The ImportsFrom: BlackBerry Town |
Covers RIM’s recruitment of new employees as the company continues its incredible growth. Specifically examines the case of Dietmar Wennemer and Mark Pecen. | Chuck Howitt | 13 | 2019 | $1.30 Add |
